Tuesday

How to Get the Look for Less

Fashion Week is in full swing and any fashionista worth her weight in white tie-neck blouses and high-waisted palazzo pants, knows the deep feeling of satisfaction from getting a great deal on a fashion find.

In today's issue of Woman's Wear Daily, we learned that this November discount fashion retailer Daffy's is going to get a facelift and open up shop with  a one-level, 25,000-square-foot store at 218 West 44th Street, in the old New York Times building. (This is a great time to be a thrifty style saver as Century 21 is opening on the Upper West Side at Lincoln Center.) 

According to the article,  "Compared to the average Daffy’s door, there will be a better organized assortment with a greater number of outfits displayed, enhanced lighting, a cash wrap with a lit Plexiglas wall, and flooring that delineates different categories."

Also, current locations will be getting a better assortments on key labels so you  can fill more of your wardrobing needs.

Further in the article Caryn Lerner, president and chief executive officer of the 50-year-old Daffy’s chain, revealed that, "the 44th Street store will be geared toward elevating 'the thrill' of bargain hunting so it’s not the typical rummage-through-the-racks shopping experience." YAY!

In addition, with Daffy’s 50th anniversary celebration set for Sept. 22, there’s a renewed effort to raise the retailer’s already high profile amid a competitive field filled with bigger players with greater buying clout, like TJ Maxx. For the anniversary party, to be held in Greeley Square Park next to Daffy’s store in Manhattan Mall, models will strut down a “cakewalk” — actually a circular runway 18 feet in diameter and 10 feet high covered with icing and fondant, created by Vincent Buzzetta, star of WE TV’s “Staten Island Cakes,” that will be sliced up for those at the event. Discounts, in addition to the Daffy’s normal 50 to 80 percent off, will be distributed, too, and comedian Heather McDonald will be the host.

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