Tuesday

What are the Best Brands to Avoid a Mascara Meltdown?


When is smudging, clumping, or flaking sexy?  Answer: NEVER!  During summer months, black mascara can be the eyes’ worst enemy.  Sweat or moisture around the eyes is the leading cause of raccoon eyes, and if you’ve ever had these uninvited wildlife rings crash your summer bbq makeup, then you know they are never appreciated.

The solution is two fold:
Step #1: Apply a dusting of sheer powder on a closed eye to absorb excess oil.

Step #2: Eliminate smudging with innovative formulas and tantalizing technologies that are sure to make your peepers pop.
What are the best brands to help you avoid a mascara meltdown, check ‘em out:


It Cosmetics Hello Lashes™ Clinically Proven 5-in-1 Mascara - $24 at QVC.com
Often it’s hard to identify the “it-factor,” but when it comes to It Cosmetics, the answer is obvious: flawless faces.  We were thrilled to learn this innovative beauty brand was launching a lash boosting treatment Mascara that boasts 430% increase in lash volume.  It’s a easy to apply, thanks to the patented brush that looks like a Medieval torturing device, but actually helps coat every follicle and will help you discover lashes you didn’t even know existed.  Hello Lashes is a 5-in-1 treatment Mascara is designed to replace your Natural Volumizing Mascara, Your Peptide-Based Lash Growth Enhancing Serum, Conditioning Lash Primer, Lash Tint, and Lash Comb/Curler. Plus it’s packed with anti-aging peptides, amino acids, encapsulated water technology, vitamins A, C, E, ProVitamin B5, Acai and Grapeseed to truly treat and condition your lashes!

Stila Stay All Day Waterproof Volumizing Mascara - $22, at www.stilacosmetics.com
Stila is famous for rich, long-lasting shadows and glosses that I love, but this summer their mascara became my focus.  I’m smitten with their latest waterproof mascara.  It contains a unique polymer with an extremely high resistance to water (see: SWEAT!) for the ultimate in long-wear performance (now see: NO SMUDGING!).  It’s easy to wear because the formula leaves lashes soft and protected, so say bye bye to smearing and flaking.  Enjoy a more luxurious experience with the unique 3D brush that contains three rows of combing bristles to expertly apply a generous amount of mascara for dramatic volume and lift, to lengthen and define each lash.

ELLE Cosmetics Lengthening Mascara - $16, at Kohl.com
Let lashes go the distance with ELLE Lengthening Mascara, available in black and brown. The innovative formula contains a blend of silica and waxes that binds to lashes, creating the appearance of lash extensions. The long, narrow, hollow-fiber brush allows for a precise coating of each lash, creating a long, separated fan of lashes.

L’Oréal Paris Voluminous False Fiber Lashes Black Lacquer Mascara - $8.95, at Lorealparisusa.com
I’ve always been a L’Oreal girl, so I was excited to test drive the new Voluminous False Fiber Lashes Black Lacquer.  Summer nights demand dramatic eye makeup, so this is my go to for a faux lash look.  The powerful combination of super-fine nylon and rayon fibers meld to natural lashes for an instant burst of brilliance.  It is a fast fix-me-up thanks to the architectural precision brush that boasts a 40-degree angle and reverse twist bristles ensure optimal application – we are taking instantly fuller, longer, curled and sculpted lashes.  The intensified formula contains innovative light-reflective pigments and a patent-pending adhesive resin gives lashes a shiny black-lacquer look and dramatic black finish.

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