When is smudging, clumping, or flaking sexy? Answer: NEVER! During summer months, black mascara can
be the eyes’ worst enemy. Sweat or
moisture around the eyes is the leading cause of raccoon eyes, and if you’ve
ever had these uninvited wildlife rings crash your summer bbq makeup, then you
know they are never appreciated.
The solution is two fold:
Step #1: Apply a dusting of sheer powder on a closed
eye to absorb excess oil.
Step #2: Eliminate smudging
with innovative formulas and tantalizing technologies that are sure
to make your peepers pop.
What are the best brands to help you avoid a mascara
meltdown, check ‘em out:
It
Cosmetics Hello Lashes™ Clinically
Proven 5-in-1 Mascara - $24 at QVC.com
Often it’s hard to identify the “it-factor,” but when
it comes to It Cosmetics, the answer is obvious: flawless faces. We were thrilled to learn this
innovative beauty brand was launching a lash boosting treatment Mascara that
boasts 430% increase in lash volume.
It’s a easy to apply, thanks to the patented brush that looks like a Medieval
torturing device, but actually helps coat every follicle and will help you
discover lashes you didn’t even know existed. Hello Lashes is a 5-in-1 treatment Mascara is designed to
replace your Natural Volumizing Mascara, Your Peptide-Based Lash Growth
Enhancing Serum, Conditioning Lash Primer, Lash Tint, and Lash Comb/Curler.
Plus it’s packed with anti-aging
peptides, amino acids, encapsulated water technology, vitamins A, C, E,
ProVitamin B5, Acai and Grapeseed
to truly treat and condition your lashes!
Stila Stay
All Day Waterproof Volumizing Mascara - $22, at www.stilacosmetics.com
Stila is famous for rich, long-lasting shadows and
glosses that I love, but this summer their mascara became my focus. I’m smitten with their latest
waterproof mascara. It contains a
unique polymer with an extremely high resistance to water (see: SWEAT!) for the
ultimate in long-wear performance (now see: NO SMUDGING!). It’s easy to wear because the formula leaves
lashes soft and protected, so say bye bye to smearing and flaking. Enjoy a more luxurious experience with
the unique 3D brush that contains three rows of combing bristles to expertly
apply a generous amount of mascara for dramatic volume and lift, to lengthen
and define each lash.
Let lashes go the distance with ELLE Lengthening
Mascara, available in black and brown. The innovative formula contains a blend
of silica and waxes that binds to lashes, creating the appearance of lash
extensions. The long, narrow, hollow-fiber brush allows for a precise coating
of each lash, creating a long, separated fan of lashes.
I’ve always been a L’Oreal girl, so I was excited to
test drive the new Voluminous False Fiber Lashes Black Lacquer. Summer nights demand dramatic eye
makeup, so this is my go to for a faux lash look. The powerful combination of super-fine nylon and rayon
fibers meld to natural lashes for an instant burst of brilliance. It is a fast fix-me-up thanks to the architectural
precision brush that boasts a 40-degree angle and reverse twist bristles ensure
optimal application – we are taking instantly fuller, longer, curled and
sculpted lashes. The intensified
formula contains innovative light-reflective pigments and a patent-pending
adhesive resin gives lashes a shiny black-lacquer look and dramatic black
finish.
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