Marilyn Monroe famously said, “I don't mind
being burdened with being glamorous and sexual” – but really, it’s no burden
when your beauty regimen is Erno Laszlo. This world-renowned brand recently
introduced the Institute, a
white-glove concept that elevates the concept of a “spa” to an innovative
destination for beauty, intelligence and sophistication.
It’s
multi-floored, multi-functional layout is set against the simple, post-modern
form of the building it inhabits. Every aspect of the building—its use of
materials, color, light and shape—pays homage to and builds upon Dr. Laszlo’s
vision. The Institute will be home to ongoing events ranging from lecture
series, musical performances, readings and film screenings.
We checked
out the Institute to celebrate the pop-up collaboration with Mimi So. She is known for her soulful and modern
fine jewelry, which perfectly complements the Laszlo aesthetic.
We
encourage all of you to stop by to see this beacon on West Broadway and until
March 31st, visit the curated selection of Mimi So pieces.
For more
information please visit: www.mimiso.com or check out http://www.ernolaszlo.com/institute
THE
INSTITUTE & Mimi So
382 West Broadway
New York, NY 10012
(between Spring St & Broome St)
MARCH 11th – MARCH 31st
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