One of our favorite beauty and fashion brands, mark. celebrated their 10th anniversary at the Trump Soho hotel. The atmosphere of the night radiated empowerment and style, as we hobnobbed with over 100 VIP guests. Among the glitterazzi was Brand Ambassador and Pretty Little Liars star Lucy Hale. R&B songstress Elle Varner, mark. Celebrity Makeup Artist Fiona Stiles and celebrity DJ Chelsea Leyland.
We caught up with Lucy Hale who gushed, “I am thrilled to be working with the mark. brand and help celebrate their 10th birthday. mark. encompasses so many of my personal passions – fashion, beauty and, most of all, empowering women.”
Another highlight of the night was hearing from mark. Global President Meg Lerner. It’s a delightful surprise to find one’s self in awe of the poise and charisma of the speaker as she delivered her opening remarks. I’ve gotta Google Learner later and find out what’s her background, because she embodies the tenants of the mark. brand.
At the event, Hale welcomed us and introduced the new fashion and beauty product collections and cut the mark. 10th birthday cake. Elle Varner also gave a special performance of her hit single “Refill”. Attendees learned about important moments in the mark. brand history – including the m.powerment by mark. campaign operated by the Avon Foundation for Women, which has raised more than $1 million to help break the cycle of dating abuse and partner violence.
From its founding, mark. has been an innovator. Over the past decade, the brand has led the industry with its marriage of beauty and fashion, and by pioneering the concept of social beauty. Empowerment is in the brand’s DNA and can be seen in everything the company does – from the design of its products to its philanthropic outreach efforts.
In honor of this impressive accomplishment, the brand is introducing a limited edition mark 10th Birthday Collection. These are some of our favorite pieces that we thought you’d love:
Now that we’ve made our mark in beauty, we’re celebrating with a palette featuring four coordinating shades specially chosen to look gorgeous on mark.girls of all skin tones. This buildable formula blends easily on the skin and imparts a soft, pearlized finish.
2. Wonder Glow Blush & Glow - $16
Wear it as a blush, wear it as an all-over luminizer this ultra-fine powder works wonders for any complexion no matter where you dust it, instantly taking skin from dull to radiant!
3. Wonder Gloss Lip Shine - $12
Gloss doesn’t get more wonder-full than this! Not only does its awesome, ultra-high shine last for hours, it also stays right where you glide it on, resisting feathering and bleeding.
4. Glimmer of Hoop Earrings- $34A party for your ears, featuring 70 genuine Swarovski crystals set in bright goldtone or cool silvertone! Made with Leverback ear wires.
For more information visit www.meetmark.com
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