Aveda Global
Styling Director Allen Ruiz created an “angular look with blunt lines” for the Public School Spring / Summer 2014 collection
– complementing the clean, structured shapes of the menswear garments.
Dao-Yi Chow
and Maxwell Osborne, the design team behind Public School – winners of the 2013 CFDA Swarovski Award for
Menswear – created a collection that was an exploration into movement. “We peered into the process of movement
and looked at the mechanics of change and progress,” according to Chow and
Osborne. “We removed seams and
superfluous details in favor of cleaner lines and intuitive shapes. We’ve layered opaque fabrics on top of
prints and patterns. We’ve turned
seams inside out and clean finished the edges.”
HOW TO GET THE LOOK
STEP #1: Dampen the hair. Create a close, clean cut on the sides
and back of the head, leaving the top long.
STEP #2: Work styling product through
we hair with fingers to create hold.
For fine hair, use Aveda
Men Pure-Formance Liquid Pomade for moderate hold and shine; for thick
or coarse hair, use Aveda
Men Pure-Formance Firm Hold Gel for maximum hold and control.
STEP #3: Dry the hair in sections by brushing
back and forth across the head with a Mason Pearson brush, follow with a blow
dryer. This will help shape the
hair to the head.
STEP #4: Add weightless texture and
shine with Aveda
Light Elements Smoothing Fluid. Brush hair forward, creating a blunt fringe line above the
brow.
STEP #5: To further shape air to the
head and reduce extra volume, place a hair net with elastic removed over the
hair and blow dry until the net warms.
Remove the net once the net cools.
STEP #6: To finish, polish the hair
using a sheer mist of Aveda
Brilliant Spray-On Shine applied with an Aveda
Uruku Bronzing Brush. Set the
look with Aveda
Control Force Firm Hold Hair Spray for an all day hold with humidity
defense.
PRO TIP: Cleanse and moisturize hair
before styling with Aveda
Men Pure-Formance Shampoo, refresh
and add shine to hair with Aveda
Men Pure-Formance Conditioner.
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