Backstage Beauty: PUBLIC SCHOOL – SPRING / SUMMER 2014

Aveda Global Styling Director Allen Ruiz created an “angular look with blunt lines” for the Public School Spring / Summer 2014 collection – complementing the clean, structured shapes of the menswear garments.

Dao-Yi Chow and Maxwell Osborne, the design team behind Public School – winners of the 2013 CFDA Swarovski Award for Menswear – created a collection that was an exploration into movement.  “We peered into the process of movement and looked at the mechanics of change and progress,” according to Chow and Osborne.  “We removed seams and superfluous details in favor of cleaner lines and intuitive shapes.  We’ve layered opaque fabrics on top of prints and patterns.  We’ve turned seams inside out and clean finished the edges.”


STEP #1: Dampen the hair.  Create a close, clean cut on the sides and back of the head, leaving the top long.

STEP #2: Work styling product through we hair with fingers to create hold.  For fine hair, use Aveda Men Pure-Formance Liquid Pomade for moderate hold and shine; for thick or coarse hair, use Aveda Men Pure-Formance Firm Hold Gel for maximum hold and control.

STEP #3: Dry the hair in sections by brushing back and forth across the head with a Mason Pearson brush, follow with a blow dryer.  This will help shape the hair to the head.

STEP #4: Add weightless texture and shine with Aveda Light Elements Smoothing Fluid.  Brush hair forward, creating a blunt fringe line above the brow.

STEP #5: To further shape air to the head and reduce extra volume, place a hair net with elastic removed over the hair and blow dry until the net warms.  Remove the net once the net cools.

STEP #6: To finish, polish the hair using a sheer mist of Aveda Brilliant Spray-On Shine applied with an Aveda Uruku Bronzing Brush.  Set the look with Aveda Control Force Firm Hold Hair Spray for an all day hold with humidity defense.

PRO TIP: Cleanse and moisturize hair before styling with Aveda Men Pure-Formance Shampoo, refresh and add shine to hair with Aveda Men Pure-Formance Conditioner

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