MAKE UP FOR EVER is offering free lessons at Sephora stores in New York City starting to help women solve their #1 foundation challenge.
It turns out that Foundation is the #1 selling makeup subcategory in the US, however with about 500 foundation products on the market it’s no surprise that 73% of women say it’s challenging to find the right foundation. MAKE UP FOR EVER is launching Foundation Nation, a campaign to help women everywhere address the most common foundation challenges.
During the event, MAKE UP FOR EVER’s team of professional artists will be on-hand for complimentary 15-minute foundation lessons to empower women to put their most flawless face forward. During each one-on-one session, artists will help you “diagnose” your biggest foundation issue and then teach you how to solve it by teaching proper complexion application techniques. A makeup artist will do one-half of your face, and then have you do the other half in order to learn how to do it on you own. This proprietary education technique was developed by the brand and is taught in their Make Up Schools across the country. Everyone will also be matched for their ideal foundation based on undertones, skin type, desired coverage level and finish.
Friday, September 27th (1pm - 7pm)
Sephora Columbus Circle
10 Columbus Circle
New York, NY 10019
Phone: (212) 823-9383
Saturday, September 28th (1pm - 7pm)
Sephora Union Square
45 E. 17th Street
New York, NY 10003
Phone: (212) 995-8833
Visit www.makeupforeverusa.com for more information