Celebreality - RZ gets a Lipstick Line

Normally we aren't impressed by celebrity makeup partnerships (read: Jessica Simpsons DESSERT TREATS lip gloss), but when we heard that Rachel Zoe was collaborating on a lipstick line we were a little skeptical.

After all, she is a creative stylist, who is good with color (add some restylane to plump up the pout) and poof, give the girl a lipstick line.

We withheld our judgement to learn that Ms. Zoe is going to be the spokeswoman and ambassador for New York-based beauty brand Exude. Together they will promote a collection of lip color in a range of shades and finishes, all with a hint of mint, that retail for $29.

So you might be thinking to yourself, why Rachel? Well, she told Women's Wear Daily, “Of all the makeup I use, I’m most intrigued by and infatuated with lipstick. I have full lips, so playing with color and texture has always been fun for me.”

There you have it - we are 90% excited and 10% skeptical - guess we'll decided for ourselves when we try it out and report. AMOZING

What do you think, should she have her own line?

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