How to Celebrate Fashion's Night Out in Style

This Thursday, September 8th (6pm – 11pm EST) the fashion world is steppin’ out for the third annual Fashion’s Night Out in NYC.  This citywide spectacle is like Halloween for those who eat, sleep and breathe fashion.  Women and the occasional GBF (gay best friend) take to the streets to celebrate all things beautiful.

The initiative was introduced in 2009 to restore consumer confidence, boost the industry's economy, and put the fun back in shopping.  Since then, it kicks off Fashion Week with unprecedented designer appearances, celebrity guests, fashion shows and musical performances (many of which are free).

To make the most of your night, we recommend arriving early (long lines are such a drag) and get gussied up for a fabulous night of fashion and beauty you won’t soon forget.  We highlighted the activities from our favorite brands, so be sure to check them out while you paint the town red (to match the soles of your Christian Louboutins, of course).

To the out of towners – don’t think we forgot you!  This year there are some terrific online FNO events.  Our friends at Korres and Piperlime are hooking you up, just scroll down to check out the fun.

Fashion Fêtes  
Location: DEREK LAM - 10 Crosby Street (between Grand & Howard Streets)
 “Let Me C Your Style”- Mercedes-Benz and Derek Lam are searching for this season’s “Crosby Girl” to go along with the season’s must-have accessory, the C63 AMG Coupe.  This Fashion’s Night Out, they will be hosting an open casting call for an awe-inspiring, effortlessly chic, confident, contemporary, style setter at the most stylish address in the world – 10 Crosby Street.  Stop by Derek Lam’s Soho store and see if you have what it takes to be the next “Crosby Girl”.  The “Style Panel” will be comprised of judges Derek Lam, Model Hanne Gaby Odiele and Casting Director James Scully.  Bring a buddy because DJ will be spinning beats inside and never-ending champagne/drinks will be flowing.

Location: ESPRIT Store on 583 Broadway (between Houston & Prince Streets)
Time: 6pm-11pm
Keep your shopping energy on high for Fashion’s Night Out by heading to ESPRIT in Soho. The feel-good retailer will debut a branded street truck outside its Broadway location, plastered with images of Gisele Bundchen and Erin Watson from their new campaign. Stop by for 40% off bounce back cards to the store and grab some Sheets™ (www.takeasheet.com) for a much-needed energy boost.   DJ DL will be spinning tunes inside ESPRIT’s Soho store to keep the night’s celebration going. 

Location: Via Spiga Store at 487 Broadway (between Broome & Grand Streets)
Time: 6pm-11pm
Via Spiga will celebrate Fashion’s Night Out 2011 in their Soho boutique with the following offerings:
  • Gelato Bar: Provided by Pop Bar (http://pop-bar.com/), a special Via Spiga Gelato Bar will offer a unique selection of flavors to customers shopping in-store.
  • Free gift with purchase: Customers who make a Via Spiga purchase during the event will receive a branded set of three custom Essie nail polishes in the Via Spiga Fall color palette (gray, raspberry and mulberry).
  • Tweet-Up Giveaway: Customers in-store and online will be asked to tweet why they love Via Spiga on Fashion’s Night Out for their chance to win a free pair of shoes or boots. There will be a total of five winners, with one winner announced each hour of the night.

Location: DANNIJO at 423 West 14th Street (between 9th and Washington Streets)
Time: 7pm-9pm
DANNIJO is keeping Fashion’s Night Out happy, lighthearted and cool with their very own DANNIJO Ice Cream Truck. Parked outside DANNIJO’s Meatpacking District showroom, the designers will be inside the truck selling jewelry, iPhone, iPad cases, exclusive items and giving out free ice cream to anyone who makes a DANNIJO purchase.  Swing by for sweet deals and sweet snacks.

Location: Bloomingdale’s SOHO (504 Broadway between Broome and Spring) – Hanky Panky Section
Hanky Panky will be customizing thongs and boy-shorts with RHINESTONES! Free with any Hanky Panky purchase!

Location Havaianas at 20 West 29th Street (Between 5th and 6th Avenues)
Time: 6pm-12am
Located both in and outside of the Ace Hotel, Havaianas will be bringing a captivating taste of Brazilian culture to Fashion’s Night Out’s biggest block party.  Each customer will have the opportunity to customize their own flip flops with “Make Your Own Havaianas.”  These FNO sandals will be sold for $25 and $2.50 per pin with proceeds going to Opening Ceremony’s charity of choice. Guests will be entranced with the authentic Brazilian market feel as a traditional Brazilian Fortune Teller will be on-site to offer color aura readings to help consumers choose their custom color combinations for “Make Your Own Havaianas” as well as giving out Brazilian Wish Bracelets and Havaianas tote bags.

Location: Victoria’s Secret PINK at 565 Broadway (on the corner of Prince Streets)
Time: 6pm-11pm
Come celebrate Fashion’s Night Out 2011 at the Victoria’s Secret PINK’s SOHO store.  Enjoy a DJ’s upbeat tunes from 6:00pm-11:00pm and receive a free limited edition panty with any PINK purchase while supplies last.   

Beauty Bashes
Makeovers? Mascara?Models? Music? MAYBELLINE NEW YORK!
Location: Gansevoort Plaza in the Meatpacking District
Time: 8-11 PM
Maybelline New York’s Color Studio Hot Spot will be the celebration destination for Great Lash Mascara’s 40th Birthday – this beauty bash has something for everyone.  They will have top Maybelline New York makeup artists providing complementary mini-makeovers using the brand’s latest, straight-from-the runway products.  In honor of Great Lash Mascara’s 40th birthday, guests will receive a free tube of the classic, cult product – but get there before this hot item runs out!  VIP visits from Maybelline New York spokes models including Erin Wasson, Lisalla Montenegro, Jessica White,Kemp Muhl and Shu Pei Qin, will be on-sight signing gubest of  Great Lash and sharing their stories about this amazing mascara. As an added bonus, the first 300 guests will receive a limited edition Great Lash Mascara t-shirt designed by fashion visionary Patricia Field.  Plus live music will be provided by DJ Chelsea Leyland. 

essie and Teen Vogue Free Manicure Block PartyLocation: Bleeker Street & West 11th Street
Time: 6pm - 10pm
Teen Vogue and essie are teaming up to offer free manicures. Celebrity manicurist Elle Gerstein (famous for perfecting the tips of Blake Lively and Jennifer Lopez), will be on hand to dish about nails & celebs! Sophisticated nail-o-philes can get a manicure with one of essie’s refined new fall shades, inspired by the clean lines and ladylike elegance of 1950’s handbags. Meanwhile, trendier nail fanciers can choose from a selection of nail art designs, created especially for FNO by Elle Gerstein and Teen Vogue’s beauty director, Eva Chen. After you get gussied up, feel free to keep partying with live music and a Van’s Pop Up store
Location: Sephora Fifth Avenue (597 5thAvenue between 48th & 49th Streets)
 “Meet the Pros” with Vogue Beauty Director Sarah Brown: Sephora’s Beauty Expert Panel
Time: 7pm-8pm
Got beauty questions? Well we’ve got answers. Stop by Sephora’s Fifth Avenue/Times Square location to receive beauty advice from some of the industry’s most knowledgeable and esteemed experts. Vogue Beauty Director Sarah Brown, celebrity hairstylist Oscar Blandi, Founder and Creative Director of Urban Decay Cosmetics Wende Zomnir, and skincare guru Kate Somerville make up this expert panel, and will be answering any and all of your personal beauty questions – from what shades make up the perfect smoky eye to finding the best haircut for your personal style and face shape.  
Location: 555 Broadway (between Prince & Spring Streets)
 “Get Sketched By Stila”  – Get a Custom Stila Girl Illustration
Time: 6pm-11pm
Stila’s iconic “Stila Girl” illustrations have served as the “face” of the brand for many years – but for the first time ever, Stila is bringing them to life and giving fans the chance to have their very own “Stila Girl” illustration created while receiving a makeover from a Stila Pro Artist.  The first 50 people to stop by Stila’s touch-up booth at Sephora’s SoHo location will leave with a gorgeous glow and their personalized sketch.
Location: 5 Times Square (1500 Broadway at 42nd Street)
“Meet the Doc”… Park Avenue Pro, Dr. Neil Sadick, Providing Consultations
Time: 6pm-11pm
Dr. Neil Sadick will be appearing at the 42nd Street Times Square Sephora store on Fashion’s Night Out, offering one-on-one consultations with Sephora customers. Dr. Sadick recently launched Park Avenue Prescription at Sephora – a three-step kit that provides every essential element necessary for comprehensive anti-aging care in one place, including professional strength formulas that target all three layers of the skin.
“Get Glittered”… Wende Zomnir of Urban Decay Demonstrating NEW Glitter Body Art
Time: 9pm-11pm
Stop by Sephora’s 5 Times Square location to check out Wende Zomnir and her team of artists teaching customers how to apply the EXCLUSIVE for Fashion’s Night Out ‘Starlight Glitter Body Art’. Available for the first time in the US, these striking glitter tattoos offer long-lasting, commitment-free rebellious fun. Witness the art come to life as Wende and her team create dazzling designs anywhere you want attention. Adorn yourself without the morning-after regret while listening to awesome beats provided by Kat Von D and Linda Perry. The exclusive kits will only be available for purchase on Fashion’s Night Out…. so grab ‘em before they’re gone for good.

SEPHORA Columbus Circle
Location: 10 Columbus Circle (at Broadway & 59th Street)
“Get in Line” to Meet Peter Thomas Roth
Time: 6pm-8pm
Meet skincare expert Peter Thomas Roth and get the lowdown on his most buzzed about launch, Lashes To Die For Liner. Peter will be offering tips and tricks for how to use this lash-enhancing treatment liner to achieve fall’s hottest cat-eye, which wouldn’t be complete without a mini Lashes To Die For Mascara – yours free.  The liner fun doesn’t stop there. Watch as a professional sketch artist uses this jet-black and beautifully inky liquid liner to create one-of-a-kind portraits. Treat someone special with a personalized sketch crafted from fall’s hottest treatment liner.

Get Your Hands on the Latest British Invasion – Limited-Edition Nails Inc. Fashion’s Night Out Polish
Cult British nail polish brand, Nails Inc., has finally arrived stateside, having just launched in Sephora August 1st. In celebration of Fashion’s Night Out, they have created a special limited edition shimmering blue shade simply called ‘FNO’ that will be sold exclusively at Sephora. With a unique ability to create nail polish shades based on the latest fashion trends, Nails Inc. is always the first to market with the hottest new items. Each polish is specially developed using the latest professional technologies for instant and exceptional results. The formulation is long lasting, ultra glossy and easy to apply so that you get the best possible results every time. Price: $9.50

MACY’S Herald Square
Feel the Lift and See Results! - StriVectin
Time: 6pm – 10pm
To celebrate the launch of the new virtual anti-aging results tool Enjoy a relaxing 5 minute Tightening and Lifting massage with StriVectin’s All-NEW Tightening Neck Cream and see how much younger you can look when you use StriVectin-SD in just seconds with our new
Virtual Anti-Aging Results Tool. Receive a FREE full size StriVectin-SD Instant Retexturizing Scrub ($45 retail value) with any $69 StriVectin purchase (while supplies last).

Head-to-Toe Makeover from Karen Millen and UNITE Hair
Location: Karen Millen at 114 Prince Street in New York City
Want a free “Styling Session”?  Head down to Karen Miller for a head-to-toe makeovers with wardrobe provided by Karen Millen and hair makeovers provided by a UNITE Stylist. After, consumers will be invited to take a photo for a chance to win a Karen Millen shopping spree. The first 30 customers to arrive at the Karen Millen store will receive gifts from UNITE and one lucky fashionista will win a piece from the Karen Millen 30th Anniversary Collection! 

This Fashion’s Night Out, L’Oréal Paris is paying homage to all things New York City by taking to the streets with its Elnett Car. A cult favorite of runway stylists and a backstage necessity, Elnett Satin Hairspray “Loves New York” and is celebrating by stopping in SoHo with Celebrity Hairstylist & L’Oréal Paris Consulting Hair Expert Johnny Lavoy.  FNO enthusiasts can follow the Elnett Car on Twitter (@LOrealParisUSA) to see where in SoHo Johnny and crew are stopped. Swing by from 6PM – 9PM to meet Johnny, get a free Elnett sample and style touch-up and enter to win cool prizes, including some of NYC’s most iconic experiences and the necessary staples to make it though the madness of Fashion Week in style!

Online Observances
Location: Korresusa.com
Time: 6PM – 11PM
In celebration of FNI, KORRES® with roots in Athens’ oldest homeopathic pharmacy, is sharing remedies dating back to the days of the Greek Goddess, offering special promos to help you breeze through Fashion Week.  Visit KORRESUSA.com to get inside tips, amazing deals and info on the hottest new products. Enter code FNI at checkout for 20% off select items, free shipping on all color cosmetics, plus a free gift with any purchase of $50 or more.

Time: 6pm
Love Rachel Zoe’s picks for Piperlime?  Then hurry to Piperlime.com for an exclusive online event.  Witness the reveal of Piperlime’s exciting new lineup of celebrity guest editors.  Be one of the first to shop the editors’ new picks and score a special treat in honor of Fashion’s Night Out while supplies last.     

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