What's Up With All These Swirl Makeup Products?

We've noticed a growing trend of swirly, double-helix products making their way into the beauty sphere, but are they worth the beauty bucks? 

When you see swirl, think multitasking.  To clarify, the brands blend active ingredients to boost basic products into convenient 2-in-1 super skin savers.  Plus, they are useful to consolidate your beauty regiment for weekend travel.

We picked out our favorite five to help you find the right swirl for every girl:

1. Meaningful Beauty Crème de Serum

This restorative treatment is your serum and moisturizer in one. Using highly advanced technology, the product’s active ingredients are suspended separately until the moment they are released: the orange swirl provides protection with superoxide dismutase (SOD) from rare French melon, the white swirl contains anti-aging peptides to minimize the appearance of fine lines & the clear gel features Hyaluronic Acid to hydrate and plump the skin. Together, these ingredients combat the visible signs of aging and deliver fresh, dewy skin desired by women of all ages.
Price: $90

Want to try it for yourself?  We are giving away THREE tubes - see the bottom of the post to enter!

2. Erno Laszlo Antioxidant Complex for Eyes
Hollywood darlings can’t live without this refreshing eye treatment, packed with botanical extracts to deliver real results. Swirled to perfection to lighten and de-puff under eyes, this complex also improves elasticity for firmer skin around the eyes and strengthens vulnerable skin to protect from damage.
Price: $55 at

3. Stila One Step Illuminate

This innovative serum instantly illuminates, primes and nourishes the skin to improve tone and texture, diminishing the look of fine lines and wrinkles. The oil-free formula features Stila’s revolutionary Youth Revival Bio-Available Mineral Complex. It melts into the skin and dries down to hydrate and balance while controlling oil production. One Step Illuminate contains a swirl of three illuminating bronzers (pale pink, champagne & Kitten).
Price: $36 at

4. COVERGIRL & Olay Tone Rehab 2-in-1
This foundation and serum in one instantly covers discolorations, such as age spots and fine lines, and improves overall skin tone over time.
Price: $13.99 at

5. Almay Smart Shade Perfect & Correct Toner

This multi-tasking primer adjusts to smooth and soften skin while correcting skin's common problems with visible color correcting strands. The green ribbons neutralize redness, while swirls of lavender pigments even out and brighten skin tone. Imperfections are diffused and skin is deeply hydrated.
Price: $13.99 at

Enter to win Meaningful Beauty Crème de Serum by simply following these two steps:
1. Follow us on twitter, @MRSBeautyExpert
2. Send us a tweet with the hashtag #SwirlBeauty
THE FINE PRINT: The contest will be live from 6.22.12 and ends at midnight (EST) on 6.29.12.  Three winners will be chosen at random from among the entrants.  The winners will be notified by a direct message via Twitter.  Contest is only open to U.S. residents.  Prize is valued at $90 each.

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