Friday

How to Make Melanoma Awareness Month Entertaining

May is Melanoma Awareness Month, we wanted to share an awesome collaboration for the cause. SkinCeuticals has teamed up with celebrities and influencers including Top Chef host, Padma Lakshmi, fashion designer Rebecca Minkoff, NHL star, Sean Avery and more to educate people on the startling statistics and prevention surrounding melanoma, the deadliest form of skin cancer. 

For every view, SkinCeuticals will donate $1 to the Melanoma Research Alliance.


And just for some Friday fun, here are the outtakes:

THE FACTS: Below are the latest stats from MRA:
  • Melanoma is the deadliest form of skin cancer
  • 1 person dies every hour in the US from melanoma
  • More than 76,000 Americans are diagnosed with Melanoma each year
  • 99% of skin cancer patients survive with early detection


THE RESPONSE:
L’Oreal Paris:
  • Giving $1 for each bottle sold from their Sublime Sun SPF Collection to the Melanoma Research Alliance (MRA)
  • Have partnered on a three year grant with MRA for further research to find a cure

SkinCeuticals:
  • Releasing a PSA-Style video that takes a light hearted approach to a very serious issue. Influencers from Top Chef host, Padma Lakshmi, fashion designer Rebecca Minkoff, NHL star, Sean Avery, lifestyle blogger, Derek Blasberg, New York society influencer, Annabelle Dexter-Jones engage in a call to action promoting skin care checks.
  • Charity component: SkinCeuticals will be sponsoring free skincare checks at locations across the country. Find participating doctors at SkinCeuticals.com/prevent; The brand will also donate $1 to the MRA for every video view
WHY: New studies show that Americans still don’t understand the harmful effects of the sun or how deadly melanoma is

  • In a L’OrĂ©al Paris survey conducted by Kelton (being released on Monday, May 6th – “Melanoma Monday”), findings prove that while the majority of American women are aware of melanoma, over half give themselves a “C” or lower when grading their healthy sun care habits. Hispanic and African American women, among whom the incidence of melanoma is growing, are even less likely to take steps to protect their skin. Key findings from the survey include:

Women lack information about melanoma and want to know more
  • 95% percent of American women who have heard of melanoma know that it first affects the skin, but for many, the knowledge stops there
  • Of those women who know of melanoma, far fewer know that not reapplying sunscreen every two hours (54%) or having freckles or moles (54%) could put someone at a higher risk for the disease
  • Less than three in ten (28%) American women believe it’s possible they could develop melanoma in their lifetimes; this belief is even lower among African-American (7%) and Hispanic (16%) women
  • While fewer than three in ten (28%) American women who are aware of the disease believe they have a chance of developing it, almost one in four (23%) stress that they would like to know more about it
Women know they should wear sunscreen, but don’t
  • Lack of sunscreen use is likely why many American women give themselves failing sun care grades.  A third (33%) of those who think they would earn a C or worse admit they rarely, if ever, wear sunscreen, versus 7% of those who would grade themselves better
  • 21% of US women, 17% of Hispanic women and 37% of African-American women never or rarely wear sunscreen
  • Almost half (46% of US women, 46% of Hispanic women and 36% of African-American women polled) only wear sunscreen when they know they’ll be in the sun for a long time
  • Less than one in ten (9%) American women wear sunscreen daily and reapply it every few hours
An alarming percentage of American women don’t take steps to check their skin for melanoma
  • A minority (30 percent of American women, 15% of Hispanics and 19% African Americans) regularly give themselves skin exams
  • 86% of US women would NOT recognize a melanoma on themselves
  • Only 11% of American women regularly see a dermatologist
  • 88% of US women, 89% of Hispanic women and a shocking 96% of African American women have not had any kind of dialogue with a doctor about melanoma

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