For too long we wondered the same things, so we connected with Dick Page, artistic director for Shiseido, and learned about the latest Shiseido Makeup Shimmering Cream Eye Color collection ($25 at shiseido.com) and his inspirations when developing the line.
The shadows glide over eyelids creating a luxurious and deeply pigmented look in an instant. The smooth, blendable shades boast stunning all day long benefits, thanks to the unique combination of technologies including:
- Jewel Reflecting Powder
- Smooth Fit Base
- Super Hydro-Wrap Vitalizing DE

First we set the Cream Eye Color in Meadow as the base coat.
Next, we applied the Caviar shade along the upper lash line, using a heavier line towards the end of the eye.
Then, we used Angel over the top of the lid and blended upwards into the crease.
We found there was no need to apply a primer or powder shadow on top, as the eye color delivered a strong definition with maximum performance as well rich luminosity and lasting brilliance. Check out the final effect (pictured right).
Click on the video link to watch Dick Page’s love affair with New York City. From his local book shop, to his fave food hot spots, to his record collection, see where this celebrity makeup artist goes to find beauty inspiration in everyday life:
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